A massive open online course provider
What I did
For a design challenge, I proposed product improvements for Coursera, which is a massive open online course provider.
I administered a survey to understand how users search courses they are interested in, their intent in enrolling for a course, the reasons for completing / not completing a course and their overall experience with Coursera. Received 50 responses.
I also conducted usability tests with 3 participants to understand the challenges novice users face in using Coursera.
Finally, I performed an affinity diagramming exercise to extract insights from the data gathered.
Changes I’d like to propose
The survey revealed that users prefer to search for courses by ‘category’
Therefore, make filter list collapsible to bring ‘categories’ in the upper-fold
The survey revealed that not all users watch all lectures, complete all assignments or use forums
The affinity diagram further revealed users’ preference for personalized content
Therefore, the users should be able to decide the content they want to consume
Informational markers and browsing videos
Usability tests revealed that users have difficulties in understanding the video player interface
Skips sections of the introductory video
Wants a button to jump to the marker
Wants markers to be more informative
Can’t understand what “prev” does
Gets surprised when it takes her to the previous video
Expected it to take her to the beginning of the video
Clicks on next
Thinks it will take her to the next section of the video
Gets confused on realizing it took her to the next video
Therefore, make markers informative and replace the “prev” and “next” buttons with video numbers
In-video discussion forum
The usability tests revealed that users find it difficult to access forums
Therefore, let users access forums while they are watching a video